When our social team of three (a copywriter, marketing manager and myself) came together in February 2019, Talbots Instagram following was at 47k. In just one year working together we grew that following by 141%, reaching 115k by the end of January and also bumping our year’s demand by 311%. That number has since passed 200k and continues to grow steadily, with the social media accounts bringing in revenue of over $1 million/year and even surpassing $2 million in the year 2020.

All the product stills you see below are concepted, styled, art directed, retouched and color corrected by me. All model shots are taken by our studio or catalog teams and put into layout by me.